Our client's industry has become extremely competitive and highly saturated, and here are few opportunities to acquire new customers. It's not a pure acquisition game anymore. The solution?  A web-based loyalty program. Our client was threatened by the introduction of Line Number Portability into the telecom industry. The best customers could now leave the carrier and take their number with them. The solution?  A retention program to combat customer churn. A wireless provider with industry-best churn had mastered the art of customer loyalty. However, marketing dollars were still being wasted on customers with low margins. The solution?  Develop a lifetime value score.